Illocutionary Act Analysis Within Snack Product Advertisement on Television

Abstract

This research was purposed to describe The Illocutionary act most contain in the snack ad-vertisement. The method use in this research is descriptive qualitative research thorugh the study of word and observation. In this study, researcher have conducted an analysis of snack adver-tisements on television. The researcher has analyzed the illocutionary act of the five advertise-ments as the subject of this research and got the results, there are 5 advertisements that have an assertive illocutionary act, namely Chitato advertisement, Potabee Advertisement, Gery Salut Malkist Tabur Kelapa Advertisement, Roma Malkist Keju Manis Advertisement, and Qtela Adver-tisement. Then, the researcher also found illocutionary acts of directives in 3 advertisements, namely Chitato advertisement, Roma Malkist Keju Manis advertisement, and Qtela advertisement. In addition, the writer also found an expressive illocutionary in Chitato advertisement, Potabee advertisement, Roma Malkist Keju Manis advertisement, and Qtela advertisement. From the five of advertisements that analysed by the researcher, the most kind of illocutionary that contained in the advertisements is expressive act.